Product Call
About the Business
- How do you describe your product/service to someone?
- Who are your direct and indirect competitors?
- What’s your unique value proposition? What makes your product distinctive from your competitors?
About the Buyers
- What’s your target customer profile?
- Have you done any research on your target audience, users, or market? What do you know about your target customer demographics, roles, challenges, and needs?
- Among your target audience segments, which one is the most valuable, and why?
- How do your customers describe your offering? I’m interested in the specific language and terms they use.
- How would your customers describe the problems your offering solves? …the benefits it provides?
What are your customers’ most valued and loved features?- What countries are you targeting?
- Are there any particularly important keywords you know you want to target?
Past Work & Data
- Have you tried any SEO practices in the past that didn’t work, or that left you unhappy with the results?
- What SEO practices have worked for you, if any?
- Have you worked with an SEO consultant or agency previously? What worked / didn’t work?
- Have you ever paid for or exchanged any backlinks for your website?
- To your knowledge, has Google ever penalized your site?