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Hey friends,

My name is Tyler and for the past 6 years, I’ve been documenting my experience building a content marketing agency called Optimist.

• Year 1 - 0 to $500k ARR
• Year 2 - $500k to $1MM ARR
• Year 3 - $1MM ARR to $1.5MM(ish) ARR
• Year 4 - $3,333,686 Revenue
• Year 5 - $4,539,659 Revenue

How Optimist Works

First, an overview/recap of the Optimist business model:

• We operate as a “collective” of full time/professional freelancers
• Everyone aside from me is a contractor
• Entirely remote/distributed team
• Each freelancer earns $65-85/hour
• Clients pay us a flat monthly fee for full-service content marketing (research, strategy, writing, editing, design/photography, reporting and analytics, targeted linkbuilding, and more)
• We recently introduced hourly engagements for clients who fit our model but have some existing in-house support
• Packages range in price from $10-20k/mo
• We offer profit share to everyone on our core team as a way to give everyone ownership in the company

In 2022, we posted $1,434,665 in revenue.

It was our highest revenue year to date and brings our lifetime total to $5,974,324.