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I recently audited a site with ~250 posts.
70% of those pages received 0 traffic.
This isn’t unique.
But what made it really stick out was the huge amount of lost value.
Looking at the data, this wasn’t just money wasted on content that wasn’t performing.
It was a literal goldmine that they were missing out on.
In our analysis, we found that these pages had an estimated value of $711,240 per year in potential search traffic and conversions.
😱
Amazingly, though, this is just one example. We’ve seen many companies with the same struggle.
Tons of content just sitting there, not working for their business. And they might be sitting on hundreds of thousands — or millions — of dollars in revenue potential.
💰 meet 🔥.
But you can recover that lost opportunity.
You just need to identify the content that isn’t performing and figure out why — and how you can fix it.
In my experience, there are 3 huge money-costing opportunities most businesses miss.
Search intent is about matching the type of page or article on your site with the type of page or article that someone expects when they search for that topic.
If you search for “content marketing agency”, you don’t want a long-form article about how to start an agency.