Role Overview:

The Content Strategist (CS) at Optimist plays a pivotal role in bridging client content needs with content execution. This position requires a unique blend of strategic thinking and a keen eye for content quality, ensuring that every piece of content not only aligns with our strategic vision but also resonates with our audience in terms of accuracy and relevance.

Key Responsibilities:

The Content Strategist’s main objective is to equip the writer with whatever they may need to create content that fulfills our client’s objective(s).. They are bridging the gap between the project lead and the writer by creating detailed briefs that explain the intent of articles as well as specifics about client positioning, product, messaging, etc.

They’ll be responsible for providing creative direction including (but not limited to):

• Defining a clear synopsis, along with reader and strategic goals
• Brainstorming compelling headlines
• Including specifics as they pertain to messaging, tone, and product
• Highlighting other directives such as:
  • Relevant internal links
  • Upcoming content and strategy context
  • Relevant playbooks

<aside> 🧐

We would particularly love to hear from folks with experience in these industries:

• FinTech (for business: AP, procurement, automation, but also for personal: wealth tracking, investments, etc.)
• Corporate Services (employee mobility, expense automation, business logistics)
• Web Platforms (website building, content management, hosting)
• HR Software (employee management, recruiting, onboarding)
• Workplace Tech (office management, desk booking, workplace analytics)

*Note: You can still apply if you do not have experiences in these industry. We do try to match experience with clients, but always looking to have good people and good freelancers in our network. Even if we don’t have a fit right now, we’d love to hear more about you and your experience in content marketing. 🙂 </aside>

Ideal Candidate Profile:

• Demonstrates a strong grasp of content strategy principles and practices, understanding the content creation process from both a strategy and writing perspective.
• Has a strong SEO background, but also experience with other content types such as customer spotlights, sales enablement, and thought leadership content.
• Exhibits confidence and proficiency in managing topics relevant to our clients and their products.
• Possesses excellent analytical skills to evaluate content against strategic objectives balanced with brand guidelines.

Kick-ass Communicator and Collaborator

Freelancers at Optimist play a critical role that goes beyond just creating great content that's optimized for client goals or SEO.

Because of our unique collective model, we champion ownership over everything. But that also means that we expect and need ownership and autonomy from each member of our team.

As a freelance CS with Optimist, you'll be expected to: